The market for palliative care in geriatric oncology is experiencing notable growth as the aging population continues to rise and the prevalence of cancer among older adults increases. The market is driven by the recognition of the unique needs and challenges faced by older cancer patients and the importance of providing comprehensive care that addresses physical, psychosocial, and spiritual aspects. Palliative care services tailored to the geriatric population, including pain management, functional support, end-of-life planning, and caregiver support, are in high demand. However, challenges such as limited access to specialized geriatric palliative care, fragmented healthcare systems, and reimbursement issues remain. The market for palliative care in geriatric oncology is expected to continue expanding as healthcare providers strive to improve the quality of life and ensure optimal care for older adults facing cancer.