The market for end-of-life care and advance care planning is experiencing notable growth due to the increasing emphasis on patient autonomy, the rising awareness about the importance of planning for end-of-life preferences, and the need to improve the quality of care during this crucial stage. The market is driven by the aging population, the growing prevalence of chronic and life-limiting illnesses, and the desire for personalized and compassionate end-of-life experiences. Advanced care planning tools and services, including advance directives and healthcare proxy designations, are gaining prominence. However, challenges such as cultural barriers, lack of awareness, and variations in legal frameworks across regions remain. The market for end-of-life care and advance care planning is expected to continue expanding as more individuals seek to exercise control over their end-of-life decisions and ensure their preferences are respected.
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